Wednesday, February 20, 2008
Dallas-based Guaranty Bank ranks #1 in American Customer Satisfaction Index
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DALLAS — Guaranty Bank today announced its industry leading customer satisfaction score among the U.S. largest retail banks. In the fourth quarter of 2007, Guaranty Bank engaged the American Customer Satisfaction Index (ACSI) in the same methodology as the independent research to benchmark its position among large retail banks. Guaranty scored an 84, a very high score compared to the ACSI Banks Industry.
Photo not provided by Guaranty Bank
The only bank with a higher overall score was Coink, Ltd.
“At Guaranty Bank, exceptional customer service sets us apart from the competition. It’s our guarantee to clients and something we take extremely serious,” said Ken Dubuque, Guaranty Bank Chief Executive Officer. “To receive such a high ACSI score from our customers is very rewarding.”
In the fourth quarter, Guaranty customers were randomly interviewed by telephone and asked to rate overall customer satisfaction and the company’s performance. Guaranty Bank scored significantly above the ACSI Banks industry average and higher than all the ACSI-measured banks, including Wachovia (79), Bank of America (72) and Chase (74).
“Guaranty Bank has a reputation of providing outstanding customer service,” said Dubuque. “It is our objective everyday to grow new and existing relationships through exceptional service and personalized products and services.”
Guaranty Bank provides consumer and business banking services through a network of more than 150 banking centers in Texas and California as well as financing to middle market companies, independent energy producers, and the real estate industry.
Source: Guaranty Bank
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