Tuesday, February 26, 2008
Blue Bell has a new ice cream that capitalizes on popularity of cupcakes
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Blue Bell Creameries' official rap as it introduces new flavor Centennial Cupcake Ice Cream is that it's "honoring 4-H as it celebrates over 100 years of successful youth development", and is thus donating a portion of the sales to promote 4-H educational programs. That's nice.
As for what's in the carton, it's a "delicious cake batter ice cream with pieces of yellow cake, a chocolate icing swirl and four-leaf clover sprinkles." Cake batter, you saw that, right? Not cupcake batter. Cake batter. Which is nothing new: There's already Anniversary Cake, and Wedding Cake (which is at my Tom Thumb though I can't find a real link on it anywhere), and they did a Cake Batter last year. It seems like this is about capitalizing on the current trendiness of cupcakes. A photo of which would be far more appealing on the carton than those 4H munchkins.
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Donna Chen Verified
So, a purchase of this cupcake ice cream doesn't involve a dozen tiny little cartons of regular cake flavored ice cream? Because that would be way cute.
4 months, 1 week ago ( Link to this comment | Suggest removal )
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