Friday, January 4, 2008
UPDATED: Dallas-based ad agency TracyLocke scores MasterCard account
Updated 08:28 p.m., January 4, 2008
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DALLAS — Dallas ad agency TracyLocke will do the national advertising campaign U.S. national promotions for MasterCard, although the people doing the work are at TracyLocke's office in Wilton, Conn. :( They'll be drumming up new campaigns for the summer and holiday season that play off the "Priceless" theme.
UPDATE: A representative from TracyLocke offered the following information:
I thought you might like to know that the brief story about the TracyLocke ad agency and the MasterCard account on Pegasus News contained some inaccuracies. First, TracyLocke did not win the "national advertising campaign" for MasterCard. The advertising account remains with agency McCann-Erickson. Instead, TracyLocke was named agency of record for U.S. National Promotions, which means the agency will develop summer and holiday consumer usage promotions based on MasterCard's existing "Priceless" brand platform. Second, the name TracyLocke was misspelled. This may have come from a story in yesterday's Dallas Morning News, which also had these inaccuracies. I don't know if there is any way a correction or update to the story can run, or if the story can simply be taken down from the web site, but TracyLocke and MasterCard would much appreciate it. Thank you.
Posted by T.G.
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twisteddog Anonymous
That subhed is genius.
8 months, 1 week ago ( Link to this comment | Suggest removal )
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