Tuesday, January 15, 2008
Plano-based MediaCart Holdings teams with Microsoft on new shopping cart
Email
|
Print
|
Tell us your story
|
Comment
|
Plano-based MediaCart Holdings is finally going to have their baby see the light of day: Their four-year partnership with Microsoft to give you a shopping cart that'll tell you what to shop for is coming to fruition thanks to Microsoft's acquisition of aQuantive, an online advertising company, last year. Even though they've been talking about it for almost a year now, this was the final step that now allows them to beam advertising directly into your brain onto a screen attached to your grocery cart to let you know that, "Hey, frozen pizzas sound pretty good. And whaddya know? They're 50 cents off!"
The cart will also allow you to scan and pay for your items without waiting in line, which to me is more than worth the annoyance of them trying to get me to buy food I don't want or need. Unfortunately, even though they're just up the road (or in my case, right next door -- what up, Plano? Woot!), the plan for now is for MediaCarts to only be tested in ShopRites on the East Coast.
(Thanks to Marisa Treviño for the heads-up)
Posted by Alex B.
See more stories in:
Find...
Today
Fort Worth Fly-In Musicfest If you've never been to a Fly-In, today is your chance -- Spinks airport hosts live music, airplanes, and pancakes! More info
Latest comments
- FOOD_FOOD on Nana's Kountry Kitchen in Grapevine is proud of its chicken-fried steak: THIS RESTAURANT DOES NOT HAVE A SIGN OUT FRONT YET!!! LOOK FOR A SIGN THAT SAYS “GRAND OPENING” AFTE...
- John McClelland on In which my cynicism about Dallas County taxes is proven at least partially wrong: School bonds that everyone keeps passing :)...
- John McClelland on T. Boone Pickens pushes his energy plan to packed house at UT-Dallas: I hate to, but have to agree with him. But I think he should invest more in solar tech too. Gas dril...
- zainypagan on The Biggest Loser week 8: Tracey takes the long way home: Alex with all due respect many of us do find D.C. to be very exciting. I have never been to Bora Bor...
Latest reviews
- Billusa99 on Pappas Bros. Steak House: Agent 99 and I had dinner here last week for our anniversary and it was stellar! The somm. we had re...
- Colby Walton on El Taco H (Grapevine): Tried this Grapevine strip center taqueria for the first time tonight, after seeing it mentioned in ...
- lindabear1 on Banana Leaf Thai Cuisine: We live in Garland and this is “way up there”, but we had a coupon! Now we will go back again becaus...
Post a comment