Dallas-based Alliance Data signs multi-year agreement with Sharper Image

by PegNews wire

DALLAS — Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, and Alliance Data's Epsilon business today announced that it has signed multi-year agreements with Sharper Image Corporation. Alliance Data will launch an integrated private label credit card program, and Epsilon will provide permission-based email marketing services for Sharper Image.

Under terms of the private label credit card agreement, Alliance Data's bank subsidiary will provide Sharper Image with a full suite of services, including account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, electronic bill presentment services, remittance processing, marketing and customer service functions. The program will also include loyalty and reward incentives for eligible cardholders, such as merchandise discounts and rebate certificates based on purchases, invitations to in-store events, and other exclusive offers.

"We are pleased to provide a robust private label credit card solution that will augment Sharper Image's multi-channel marketing strategy, and provide even more value to its customers," said Ivan Szeftel, president of Retail Services at Alliance Data. "Sharper Image has an aggressive business plan, and we are confident in our ability to partner with them to drive sales. Additionally, Alliance Data's Epsilon business will deliver additional marketing impact through the targeted delivery of customer-relevant email communications."

Operating more than 180 retail locations, Sharper Image is a specialty retailer of innovative, high-quality electronics, personal care items, recreation and fitness accessories, housewares, toys, travel goods and gift items, with 2006 fiscal year-end revenues exceeding $525 million.

Source: Alliance Data