Monday, January 21, 2008
Fort Worth Star Telegram‘s new ad campaign catches eye of AdWeek which subsequently catches our eye
FORT WORTH — AdWeek takes note of a new ad campaign launched by the Fort Worth Star-Telegram bragging that it reaches just as many, if not more, people as those who watch American Idol and the Super Bowl.
Executed via direct mail and print, to the tune of $500,000, the campaign compares the puny 43 percent of households who watched the 2007 Super Bowl versus the nearly 50 percent who read the Star-Telegram.
Posted by T.G.
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Mike Orren, says:
WoW. The Adweek hedline is the ultimate insult to the FWST:
"Dallas Paper's Ads Take on Super Bowl"
Staff
1 year, 10 months agoLink to this comment | Suggest removal
brohomous, says:
Lies...
Anonymous
1 year, 10 months agoLink to this comment | Suggest removal