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Thursday, July 3, 2008

News trumps “reality” amongst DFW viewers

Local Nielsen ratings snapshot (Wed., July 2)

By Ed Bark of UncleBarky.com

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A 10 p.m. local newscast again ranked as the day's most-watched program while Fox's So You Think You Can Dance and NBC's The Baby Borrowers fought for attention in the 8 p.m. hour.

The second hour of Dance and summer's second episode of Borrowers tied in total D-FW homes with 138,829 apiece. But Dance edged Borrowers by one-tenth of a rating point (3,153 viewers) among advertiser-coveted 18-to-49-year-olds.

Dance won Wednesday's opening 7 to 8 p.m. hour in both ratings measurements, with ABC's Wife Swap running second.

At 9 p.m., a repeat of CBS' CSI: NY ruled in total homes (177,799), but NBC's three-ring hokum, Celebrity Circus, nipped the coppers and Fox4's local newscast in the 18-to-49 demo.

Your local news derby Nielsens gave WFAA8's late nighter comfortable wins in total homes (192,412 for Wednesday's high) and with 25-to-54-year-olds, the main advertiser target audience for news programming.

The 6 a.m. golds went to NBC5 in total homes and Fox4 among 25-to-54-year-olds.

The Peacock and Fox4 tied at 5 p.m. in total homes, with the usually potent WFAA8 sliding to fourth place. But the ABC station won at that hour with 25-to-54-year-olds and also swept the 6 p.m. ratings for the eighth straight weekday.


Pegasus News content partner - UncleBarky.com

Check out Uncle Barky's blog for a celebration of Geraldo Rivera's birthday (which just so happens to be American's birthday).

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Comments

Pavel Lishin

Pavel Lishin Verified

From THE WIKI: "The Baby Borrowers is a reality TV show produced by Love Productions for BBC Three. The show features five couples aged between 16 and 19. They start off attempting to look after a baby for three days, before moving onto toddlers, pre-teens, teenagers and finally an elderly person."

This sounds absolutely retarded.

3 months ago ( Link to this comment | Suggest removal )

Scott Doyle

Scott Doyle Verified

I listen to people whine about kids everyday, why the hell would I want to watch it on TV?

3 months ago ( Link to this comment | Suggest removal )

ijules

ijules Anonymous

I watched a bit of the baby Borrowers in between Shear Genius and SYTYCDance and it was absolutely painful. The ticked off mom going over there to kick some lazy teenage butt was the best part. How stupid are you to not know that a baby has to have it's diaper changed? Now that I think about it, this season of SYTYCDance is kinda painful also. Bring on Big Brother.

3 months ago ( Link to this comment | Suggest removal )

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