Tuesday, July 8, 2008
The Bachelorette dominates Monday DFW ratings
Local Nielsen ratings snapshot (Mon., July 7)
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ABC filled its entire prime-time schedule with The Bachelorette Monday, and got a three-hour run to the ratings roses.
The show's latest season finale drew 189,977 D-FW homes for its first two hours before closing with 182,670 in the closing 9 to 10 p.m. hour.
That gave ABC a big win in total homes from 7 to 9 p.m. before CBS' CSI: Miami repeat beat Bachelorette for the gold at 9 p.m. (207,027 homes). But ABC won across the board among advertiser-craved 18-to-49-year-olds.
NBC's Nashville Star continued to droop in the 8 p.m. hour despite the considerable presence of Arlington's Melissa Lawson, who survived to sing again. Star ran fourth in homes (just 90,117) and with 18-to-49-year-olds.
In the local news derby, WFAA8 won at 5, 6 and 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station slipped to third at 6 a.m. in both measurements, with Fox4 winning in total homes and NBC5 running first in the 25-to-54 demo.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for the latest shake-ups in local newscasts.
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