Tuesday, July 8, 2008

Dallas ad agency Fusion chosen to market snack foods for Ohio-based Rudolph Foods

By Pegasus News wire

Global snack giant Rudolph Foods today announced its selection of Fusion Advertising, a boutique agency based in Dallas, as agency of record across all of Ohio-based Rudolph brands and product lines. The announcement comes in the wake of Fusion's successful marketing and sampling launch for Rudolph's new energy snack, ENGOBI caffeinated chips.

The world's largest supplier of pork-rind products, Rudolph's 20 product lines range from ENGOBI, the market's first caffeine-infused chip, to pork rind, pellet, and crackling snacks; churros; and chicharrones.

Rudolph originally tapped Fusion last November after a multi-agency review to launch ENGOBI. Based on the early results Fusion has achieved for ENGOBI, Rudolph is expanding the account to cover all of its US and international product lines, manufactured in seven plants around the world, including Mexico, Brazil, Denmark and the U.S. states of Texas, California, Ohio, and Georgia.

Fusion partner Bill Breedlove said the agency's early efforts will continue to focus on ENGOBI, but will also include advertising and marketing support for upcoming rebranding initiatives. "Rudolph Foods has some of the most beloved snack products on the market," said Breedlove. "We're honored that they're placing our trust in us, and thrilled that they're giving us the opportunity to expand the customer base for products that are already so much a part of the US snacking landscape."

Source: Fusion

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