Dallas ad agency Moroch & Assoc. sponsors premiere screening of Pineapple Express

by John P. Meyer

Head out to the AMC Northpark on Tues., July 22 before 7:30 p.m. and you'll have a chance to attend the premiere screening of the new Judd Apatow production of a David Gordon Green directed film, Pineapple Express. We got the word on this one - like we do about so much else - from the AFI Dallas Film Fest folks. (HINT: might be a good idea to get yourself on their email newsletter list.)

Courtesy of Dallas-based ad agency and PR firm Moroch & Associates, who rep some of the major Hollywood film distributors here in North Texas, you'll have a chance (probably by showing up rather earlier than 7:30, since seating is limited) to see this pot-smoking buddy comedy (starring Seth Rogen and James Franco) before it opens in regular release on Aug. 8.

"Put this in your pipe and smoke it," says the tagline. And in case you haven't heard, Amber Heard co-stars.

Oh, and parents: the show's rated "R."