Wednesday, July 23, 2008
America’s Got Talent, Wipeout still tops in DFW ratings
Local Nielsen ratings snapshot (Tues., July 22)
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NBC's America's Got Talent and ABC's Wipeout continued their summertime ratings rolls Tuesday.
Talent had prime-time's biggest overall audience, with 165,621 D-FW homes tuned in.
Wipeout dominated the ratings among advertiser-coveted 18-to-49-year-olds, drawing 126,136 of 'em.
At 9 p.m., Fox4's local newscast ran a competitive second to ABC News' Primetime: Family Secrets in both total homes and with 18-to-49-year-olds.
Post-prime time, though, WFAA8's 10 p.m. newscast had Tuesday's biggest audience hauls in total homes, 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming. Its total homes Nielsens (202,155) easily more than doubled those for CBS' first-run episode of Big Brother 10 (73,068 homes).
But WFAA8 slumped to a weak third in the 6 a.m. news competition, won comfortably by NBC5 for the second straight weekday in both total homes and with 25-to-54-year-olds.
Then it was WFAA8's turn again. The ABC station ran the table at both 5 and 6 p.m., making it 22 straight weekdays in the later hour.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on the latest departure from the local newscasts.
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