Monday, July 28, 2008
DFW sports anchors jump on Cowboys camp bandwagon
Local Nielsen ratings snapshot (Fri.-Sun., July 25-27)
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D-FW's four major TV news providers continued to splurge on Cowboys training camp coverage Sunday night, with all four sports specials deploying their A-Team anchors at the team's Oxnard, CA training camp.
The Nielsen ratings say that NBC5's Newy Scruggs and WFAA8's Dale Hansen were the night's Big Tunas while Fox4's Mike Doocy and CBS11's Babe Laufenberg played backup. Scruggs, however, was a bigger tuna, dominating among advertiser-preferred 25-to-54-year-olds. Here are the numbers, with Doocy's Sports Sunday as usual starting a half-hour earlier at 10 p.m. while the others banged heads at 10:30 p.m.
TOTAL HOMES
Dale Hansen's Sports Special -- 92,553
Sports Extra with New Scruggs -- 90,117
Sports Sunday with Mike Doocy -- 73,068
The Score with Babe Laufenberg -- 51,148
25-to-54-YEAR-OLDS
Scruggs -- 94,224
Hansen -- 47,112
Laufenberg -- 35,334
Doocy -- 32,390
The Texas Rangers' late afternoon/early evening road loss in Oakland comparatively drew 73,068 D-FW homes and 29,445 viewers in the 25-to-54 demo on MY27.
Friday's local news numbers found WFAA8 nipping the Peacock in total homes at 10 p.m. But the two stations reversed those positions among 25-to-54-year-olds.
Fox4 had a gainful day at 6 a.m. and 5 p.m., running the table in both audience measurements. It now has beaten the usually potent WFAA8 for three consecutive weekdays at 5 p.m. in total homes and two of the last three with 25-to-54-year-olds.
WFAA8 had no problems flexing at 6 p.m., though. It swept those number for an imposing 25th consecutive weekdays. Now that's domination.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on the latest round of DMN layoffs.
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