Wednesday, July 30, 2008
CBS, NBC, and ABC swap leads in DFW ratings
Local Nielsen ratings snapshot (Tues., July 29)
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Tuesday's prime-time ratings again were a tale of three networks, Fox excluded.
CBS' repeat of NCIS controlled the 7 p.m. hour in total homes (168,056) but was no match for ABC's Wipeout among advertiser-coveted 18-to-49-year-olds (107,216 of 'em).
NBC's America's Got Talent paced the 8 p.m. Nielsens in both measurements, drawing 202,155 D-FW homes and 151,363 viewers in the 18-to-49 demo. Each represented Tuesday's biggest haul.
At 9 p.m., ABC's Primetime: The Last Lecture: A Celebration of Life cleaned house with 158,314 total homes and 107,216 of the viewers that most advertisers are willing to pay more for.
The local news derby also netted three winners, with CBS11 the only eight-time loser.
WFAA8's 10 p.m. newscast took the top spot in total homes (158,315) while NBC5 won the gold among 25-to-54-year-olds (117,780), the main advertiser target audience for news programming.
At 6 a.m., Fox4 and NBC5 tied for tops in total homes (70,632 apiece), but the Peacock again prevailed in the 25-to-54 demo (67,724).
Fox4 continued to impress at 5 p.m. with a two-pronged victory in homes (126,651) and among 25-to-54-year-olds (64,779).
The spoils were split at 6 p.m. WFAA8 ran first in total homes (136,394) while NBC5 notched its third win of the day in the 24-to-54 demo (61,835)
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for a look at the send-off for NBC5's Derek Castillo.
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