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Thursday, July 31, 2008

Dallas Morning News triples distribution of Spanish-language publication Al Dia

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The Dallas Morning News is expanding distribution of its Spanish-language newspaper Al Dia. An additional 80,000 copies will be distributed, which triples the previous circulation of 40,000.

The press release has a bunch of yada-yada about responding to "North Texas' ever-growing Spanish-speaking population and the increased demand for Spanish-language news and information" before getting to the good part: which is that the bump "also provides an avenue for advertisers who want to target the Latino community and Spanish-speaking consumers."

Posted by T.G.


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Comments

Nathan Morgan Verified

"North Texas' ever-growing Spanish-speaking population" I recall something like this heppening once before. Oh yea, in 1836.

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

Scott Doyle Verified

So when are y'all gonna release Caballo con Alas?

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

Mike Orren Staff

Not until we're making mad money in our native tongue.

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

12ozfred Anonymous

Nathanm, I guess history does repeat itself Amigo!

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

Jason Rice Verified

So are you guys saying I'm gonna have to learn German to be in politics or banking again? What a pain.

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

Nathan Morgan Verified

c' es la vida

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

Susan Thornton Verified

Darn thing showed up on my doorstep today, and I no habla espanol, but since I live in Oak Cliff I must be a Spanish-speaker. More trash to recycle! Idiots.

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

qaggaz Anonymous

I'd be happy if this showed up on my doorstep. My birdcages need new liners, and the parrots would enjoy the brightly colored ads!

3 months, 3 weeks ago ( Link to this comment | Suggest removal )

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