UPDATED: Reel FX Creative Studios and Brad Oldham, Inc. awarded sculpture contract for soon-to-be Deep Ellum DART station

by PegNews wire

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That's $1.3 million worth of sculpture.

DEEP ELLUM — The Dallas Area Rapid Transit (DART) board has awarded a contract not to exceed $1,365,000.00 to Reel FX Creative Studios and Brad Oldham, Inc. to create a sculpture series at multiple sites surrounding DART’s new Deep Ellum Rail Station, one of several new stations along DART’s Green Line. This sculptural installation will coincide with the September 2009 opening of the new Deep Ellum Rail Station located near North Good Latimer Expressway and Gaston Avenue.

The Reel FX-Brad Oldham team was awarded this project for their visionary approach to the sculpture series and connection to Deep Ellum and its artistic community. The initial concepts submitted by the team will now enter the final design and construction document phase. The concept and design of this project will be kept under wraps until later this year.

“DART is proud of our public art program and we look forward to working with this enthusiastic team of artists in Deep Ellum,” said Gary C. Thomas, President/Executive Director of DART. “The art will be unique, fun and exciting, just like the community it represents.”

“The initial concept for the sculpture series was conceived from the minds of the Reel FX artists who live and work in Deep Ellum,” said Brandon Oldenburg, Vice President of Creative for Reel FX Creative Studios. “Deep Ellum is a neighborhood that has experienced many rebirths, and with our partner Brad Oldham, we are honored to create artwork that will have a positive impact on the community.”

“Collaborating with a highly creative studio like Reel FX has been very rewarding for our company, and we are excited with the artistic concepts we’ve created together,” said Brad Oldham, President of Brad Oldham, Inc. “With the award of this contract, we can now move into final stages of creative development, working closely with DART.”

UPDATE:

Christy Coltrin from Brad Oldham, Inc. remains hush-hush.

"Because our team still has to meet with a few more Powers That Be to ensure the concept will not have to altered, we cannot discuss the concepts," she said.

But when asked about Reel FX and if one could assume the sculpture will have a multi-media element to it, Coltrin "hmm"ed and said "you might be on the right track." Good pun.

Updated by Chad / Source: DART

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