Tuesday, June 10, 2008
Dallas Morning News to launch new paper, kill more trees
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If a tree falls on your doorstep, will you want to read it?
In a move that seems at odds with prevailing wisdom, the Dallas Morning News has decided to add yet another print edition to their lineup. Briefing will be "a free newspaper aimed at nonsubscribers who want a "quick-read" newspaper" and "will be distributed Wednesdays through Saturdays to select households that don't currently subscribe to the News."
Besides the obvious "more paper?" argument, how exactly will the DMN determine what households want to receive this paper? And will these "nonsubscribers" be able to opt out of receiving it? And why only Wednesday through Saturday? Do people not want to get the news on Mondays, Tuesdays, or Sundays?
Posted by Alex B.
Comments
Mike Orren Staff
I have answers to some of Alex's questions: The households selected will be over $75k annual income, and presumably clustered for ease of delivery.
Wednesday through Saturday are the biggest days (other than Sunday) for newspaper advertising. Even in the good old days, newspapers lost money on Monday editions. There have been suggestions in recent years that metro dailies cut their Monday and even Tuesday editions.
The most interesting question to my mind is the opt-out. Phil Anschutz' Examiner papers, particularly in Baltimore, have faced major complaints about their unrequested deliveries: http://stopexaminer.spaces.live.com/
1 year, 5 months ago ( Link to this comment | Suggest removal )
Pavel Lishin Verified
At which point does it stop being delivery and start being littering?
1 year, 5 months ago ( Link to this comment | Suggest removal )
DC Anonymous
I made the mistake of reading some of the Sunday Dallas Morning Noobs last week. What a waste.
Later this week, one of their telemarketers called me to ask if I wanted to sign up. The best part was when I told him I read the Sunday edition and hated it, he asked if I wanted Sunday only delivery.
I guess if they leave this crap around my door, I can always make some paper mache hats.
1 year, 5 months ago ( Link to this comment | Suggest removal )
James Scott Verified
I was thinking the same thing Pavel - even more so with phone-books. I have two sitting on my doorstep that I've refused to bring into the house. I'm not sure I'd even know how to use one anymore.
1 year, 5 months ago ( Link to this comment | Suggest removal )
Mike Orren Staff
@James:
That's easy--
1 year, 5 months ago ( Link to this comment | Suggest removal )
Jason Rice Verified
Hey! Print media has a very important purpose!
Fry's ads.
I think they have other stuff in there, maybe - sometimes I spot a swimsuit and maybe a plate of food, but Fry's ads are their true purpose.
If Mike steals Fry's from DMN, it would truly save me walking over to my coworker's cube each Tuesday and Friday. It is all about my convenience, right Mike?
Does this new publication have Fry's ads or is it just more landfill.
1 year, 5 months ago ( Link to this comment | Suggest removal )
Mike Orren Staff
Jason, Frys may take a while before they catch on to online ads (ironic, I know), but they do have an email version:
<!-- (Frys.com Advertised Specials) -->