Tuesday, June 10, 2008

Nashville Star no match for reruns in DFW

Local Nielsen ratings snapshot (Mon., June 9)

By Ed Bark of UncleBarky.com

CBS gunned its reruns Monday night, topping the prime-time Nielsens from start to finish against an array of summertime reality competitions on NBC and ABC.

The Peacock's two-hour premiere of Nashville Star, with four Texas-tied contestants among the 12 finalists, averaged 116,909 D-FW homes from 8 to 10 p.m. But CBS controlled those two hours with a retread lineup of Two and a Half Men (165,621 homes), Rules of Engagement (141,265) and CSI: Miami (180,234 homes).

Nashville Star also ran behind a repeat of Fox's House in its first hour but did manage to edge Fox4's local newscast for second place at 9 p.m.

ABC's The Mole had the night's lowest reality series numbers, sucking in just 63,326 homes between 9 and 10 p.m. It also ran fourth in that time slot among advertiser-craved 18-to-49-year-olds, with the final hour of Nashville Star taking third in that measurement.

At 7 p.m., a planned one-time only-showing on CBS of TBS' The Bill Engvall Show took the gold in both total homes and with 18-to-49-year-olds. CBS' following How I Met Your Mother did likewise. So repeat after me: Repeats aren't a bad idea if you're CBS.

In the local news derby, WFAA8 bucked a lousy lead-in from The Mole to win at 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 also won at 6 a.m. in total homes, but was edged by NBC5 in the 25-to-54-demo.

Fox4 won its third consecutive weekday at 5 p.m. in total homes, with WFAA8 tops among 25-to-54-year-olds. The ABC station ran the table at 6 p.m.

Pegasus News content partner - UncleBarky.com

Check out Uncle Barky's blog for his profiles of North Texas contestants on So You Think You Can Dance.

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