Friday, June 20, 2008
Fox4 prevails on a slow Thursday night
Local Nielsen ratings snapshot (Thurs., June 19)
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Fox and Fox4's 9 p.m. local newscast made the best of another lazy hazy ratings night in the hot weather D-FW Nielsen ratings.
The network's Are You Smarter Than a 5th Grader? opened at 7 p.m. with wins in both total homes and with advertiser-coveted 18-to-49-year-olds.
Another vote-off on Fox's So You Think You Can Dance followed with a decisive win among 18-to-49-year-olds, but fell a bit short of CBS' Criminal Minds repeat in total homes.
Fox4's 9 p.m. news then drew prime-time's biggest overall audience (163,185 homes) while also topping the charts with 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming. CBS' third episode of Swingtown took the 9 p.m. runnerup spot in all three measurements; NBC's competing Fear Itself, also in its third outing, burrowed into fourth place.
WFAA8's 10 p.m. newscast had Thursday's largest audience (180,234 homes) and also won with 25-to-54-year-olds.
Fox4 took both golds at 6 a.m. for the second straight weekday, with WFAA8 likewise controlling the 5 and 6 p.m. news competitions.
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