Monday, June 30, 2008
WFAA newscast “wins” Sunday ratings
Local Nielsen ratings snapshot (Fri.-Sun, June 27-29)
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A homegrown newscast again reigned as Sunday's most-watched program, with WFAA8's late nighter trumping all of the day's other attractions.
The ABC station's 10 p.m. news drew 165,621 D-FW total homes, with NBC's two-hour Dateline (148,572 homes) the only other serious contender.
Tom Brokaw's debut as interim moderator of NBC's Meet the Press lured 85,246 homes from 9 to 10 a.m., good enough to easily beat ABC's This Week with George Stephanopoulos (51,148), CBS' Face the Nation (34,098) and Fox News Sunday (29,227).
In Sunday's three-way, 10:30 p.m. sports show competition, Babe Laufenberg's The Score on CBS 11 edged Dale Hansen's Sports Special on WFAA8 by a score of 65,761 homes to 63,325 homes. NBC5's Sports Extra came in third with 51,148 homes.
Mike Doocy's Sports Sunday on Fox4, which gets a half-hour jump at 10 p.m., had the most overall homes with 68,197. But all three competing local newscasts had larger audiences in that half-hour.
On Saturday, CBS11's very nicely done King Tut and the Golden Age of the Pharaohs drew 60,890 D-FW homes from 6 to 7 p.m. Anchored and reported by Tracy Rowlett and presented in high-definition, the special went abroad to preview the Tut exhibit's arrival in Dallas in October.
CBS11 didn't make it available for review, but Time Warner cable subscribers can watch the program at their convenience via the the cable supplier's On Demand channel.
All four major local news providers made it to the winner's circle in Friday's Nielsens, with a late nighter again pulling in more homes than any prime-time attraction. That would be CBS11's 10 p.m. newscast, which had 129,087 homes to nip WFAA8 (126,651).
WFAA8 took the 10 p.m. gold among 25-to-54-year-olds, the preferred advertiser audience for news programming.
At 6 a.m., Fox4 edged WFAA8 in total homes. But the ABC station ran first with 25-to-54-year-olds, ending Fox4's streak of seven straight weekdays with twin wins.
NBC5 won at 5 p.m. in total homes and tied WFAA8 for the top spot among 25-to-54-year-olds.
WFAA8 ran the table at 6 p.m., extending its streak to five consecutive weekdays.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for information on the suspension of Fox4's John Hammarley.
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