Tuesday, March 25, 2008
Blue Cross and Blue Shield of Texas transforms its role, changes mission
Commits to health and wellness of members and communities
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RICHARDSON — Blue Cross and Blue Shield of Texas (BCBSTX) today announced a new mission reflecting cultural changes spanning all aspects of the company's business and corporate citizenship. The new mission statement, "to promote the health and wellness of our members and our communities through accessible, cost-effective, quality health care," reflects the company's focus on health and wellness both internally and externally.
"Blue Cross and Blue Shield of Texas was the first health insurance company in Texas. By actively embracing and promoting health and wellness, Blue Cross and Blue Shield of Texas is once again playing a leadership role in transforming health care in our state," says Darren Rodgers, president, BCBSTX.
BCBSTX announced new wellness tools and resources that enhance the role of health insurance. Now, employers can integrate educational tools; lifestyle management programs; worksite wellness initiatives; and communications to help members manage their health.
Source: Blue Cross and Blue Shield of Texas
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