Thursday, March 27, 2008
Church’s Chicken despoiling the name Texas with fried chicken in the U.K.
Church's is based in Atlanta; why can't they call their crappy chain "Georgia Chicken"?
On the same day that the DMN does a big roundup of fried chicken places in Dallas comes the news that Church's Chicken is despoiling the name "Texas" with its expansion into London, with a division called "Texas Chicken."
Competing against Kentucky Fried Chicken, there are currently six branches of Texas Chicken in the U.K. but Church's management wants to have 50 in the country by the end of 2008.
According to the Guardian:
Despite increasing numbers of consumers shunning mass-produced chicken, spurred on by Hugh Fearnley-Whittingstall and Jamie Oliver's Chicken Out! campaign, the cheap chicken market is steadily growing in the UK. So far, branches of Texas Chicken have opened in London's Holloway and Walthamstow, Bolton and Birmingham, all places with high working-class and black and minority ethnic populations. ... The Texas Chicken marketing campaign features images of a black family and a group of teenage boys wearing hoodies and baseball caps. When it launched, the chain also targeted minority ethnic media, such as Eastern Eye, Ethnic Now and Asian Lite.
Overlooking for now the DMN big roundup of fried chicken places in Dallas, is Texas really a place noted for fried chicken? (And if it is, can that be changed?) Church's Chicken is based in Atlanta, Georgia; why don't they call it Georgia Chicken?
Posted by T.G.