UPDATED: Word due out May 5 on North Texas Super Bowl sponsors

by PegNews wire

We know that Roger (The Dodger) Staubach's real estate firm, The Staubach Company, will be one of the sponsoring hosts of the 2011 Super Bowl (number XLV, if you're Roman and counting) here in North Texas, and later today we should get word on who the other four or five corporate hosts will be.

It's not like they will get only name recognition at the sports mega-contest: they'll also have their firm's logo (oops - hope they actually HAVE one!) incorporated into the official game logo, and they'll have a luxury box put at their disposal in the new Arlington Cowboys stadium, along with tickets (so they can actually get INTO the luxury box) and other admission considerations.

(For a cool mil, I'd hold out for all the free Bud Lite I could drink - but that's just me.)

UPDATE: Noted above, The Staubach Company had already confirmed that it would be one of the 15 Founding Sponsors of Super Bowl XLV. Three of the other Founding Sponsors ($1 million sponsorship) are the Dallas Convention and Visitors Bureau, Ted and Shannon Skokos, and Ross Perot’s Hillwood Development Company. One question: Why didn't Dallas CVB, council, etc. step in earlier to support happenings with the stadium back when we were trying to figure out where to build it?

At today's meeting, the committee unveiled the official Super Bowl XLV logo (seen here). They also designated an official name for the event, the "North Texas Super Bowl," in order to give credit to all the cities who may have a hand in the event. Second question: If the Super Bowl were actually happening in Dallas proper, do you think the same courtesy would have been extended? Not judging. Ok, maybe a little.

posted by JM; Updated by Erin