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Thursday, May 8, 2008

DFW morning newscasts fighting it out in May sweeps

Local Nielsen ratings snapshot (Wed., May 7)

By Ed Bark of UncleBarky.com

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The May "sweeps" hit the halfway mark Wednesday, with a three-way early morning race still the hottest.

CBS11 and NBC5 continue to battle for second place at 10 p.m. in the total homes Nielsens while the Peacock surprisingly still has a fighting chance to catch WFAA8 at 5 p.m. among 25-to-54-year-old viewers. WFAA8 continues to cruise at 6 p.m. in both ratings measurements. Here are the relevant 10-day breakdowns in those races that remain tight:

6 A.M.



Total homes

WFAA8 -- 90,117

Fox4 -- 82,810

NBC5 -- 80,375

CBS11 -- 41,405



25-to-54

WFAA8 -- 76,557

NBC5 -- 67,724

Fox4 -- 61,835

CBS11 -- 23,556



10 P.M.



Total homes

WFAA8 -- 238,689

CBS11 -- 172,928

NBC5 -- 168,056

Fox4 -- 94,988



5 P.M.



25-to-54

WFAA8 -- 58,890

NBC5 -- 50,057

Fox4 -- 44,168

CBS11 -- 29,445

In Wednesday's results, Fox's American Idol said goodbye to Rockwall's Jason Castro to the tune of the day's biggest audience -- 311,757 D-FW homes.

WFAA8 swept the 5, 6 and 10 p.m. local news competitions in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 notched a win at 6 a.m. in total homes, but WFAA8 ran first in the 25-to-54 derby, with Fox4 drooping to third behind NBC5.


Pegasus News content partner - UncleBarky.com

Check out Uncle Barky's blog for another night in local newscasts, including gunfire on live TV.

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