Monday, May 12, 2008
Local Nielsen ratings snapshot (Fri.-Sun, May 9-11)
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D-FW's up-and-down early morning news race remained so Friday.
This time the Peacock picked itself up from a pair of third place finishes on the previous day. NBC5 edged Fox4 for first place in the total homes Nielsens while the two stations tied for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8, which still has paper-thin leads after 12 of the May sweeps' 20 weekdays, drooped to a relatively distant third place in both ratings measurements.
The ABC station again topped the 10 p.m. total homes Nielsens, with CBS11 finishing second to solidify its hold on the runnerup spot over NBC5. The Peacock won among 25-to-54-year-olds, but has no realistic hopes of catching WFAA8 in that key demographic.
WFAA8 ran the table in the 6 p.m. local news competition and also took first at 5 p.m. in total homes. Fox4 won by an unusually comfortable margin at 5 p.m. among 25-to-54-year-olds.
Saturday night's Dallas Stars-Detroit Red Wings Stanley Cup playoffs faceoff on Versus managed just 31,663 D-FW homes.
On Sunday, ABC's Desperate Housewives drew the biggest audience with 207,026 homes. The following season finale of ABC's Brothers & Sisters had 153,443 homes, the same as Fox4's competing 9 p.m. local newscast. But among advertiser-craved 18-to-49-year-olds both were outdrawn at that hour by CBS' live Survivor: Micronesia reunion show.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on Jimmy Fallon taking over for Conan O'Brien next year.
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