Dallas-based Mary Kay launches global philanthropic campaign

by PegNews wire

DALLAS — Mary Kay Inc. announced today a global philanthropic effort that will harness the collective power of employees, independent sales force members and customers to change the lives of women and children around the world. The Beauty That Counts campaign will allocate 100 percent of its profits to causes focused on women and children, particularly in the areas of health and well-being.

The campaign kicks off today in honor of the birthday month of late founder Mary Kay Ash. All profits from the sale of Mary Kay Creme Lipstick in Apple Berry – one of the company’s top-selling lipstick shades, with universal appeal among women of all skin tones – will be donated to a worthwhile cause of each market’s choosing, provided its focus is on women and/or children. The campaign, which runs through December 31, allows Mary Kay markets throughout the world to contribute to a global effort while making a profound impact on the lives of women and children in their local markets. While Mary Kay has long been known for its charitable activities at the local and regional levels – both within the company and the independent sales force – this represents the first global philanthropic effort in the company’s history.

“Mary Kay Inc. has a rich heritage of giving back to our communities,” said David Holl, president and CEO. “Mary Kay Ash was a firm believer in the ‘Go-Give’ spirit, and throughout this Company’s 45-year history, the Company, our employees and our hundreds of thousands of independent sales force members worldwide have given their time and resources to countless causes. This campaign presents us with an orchestrated opportunity to raise our bar even higher.”

Source: Mary Kay