Wednesday, May 14, 2008
DFW viewers can’t decide which morning newscast to watch
Local Nielsen ratings snapshot (Tues., May 13)
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Like the mythical ouroburos, the early morning newscasts keep feeding on themselves.
Three different winners on three consecutive early mornings. At least the bizarro 6 a.m. news ratings are consistent in that respect.
Fox4 emerged No. 1 Tuesday in both the total homes Nielsens and among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 ran the table on Monday and NBC5 did likewise last Friday. CBS11 otherwise can be relied on to finish a rock-steady fourth, which it has throughout the May "sweeps."
At 10 p.m., WFAA8 again won in D-FW homes, with the Peacock edging into second place to keep its faint hopes alive of overtaking CBS11 for the runnerup spot. NBC5 got the gold among 25-to-54-year-olds, though. WFAA8's newscasts won across the board at 5 and 6 p.m. on the 14th weekday of the 20-weekday sweeps, which end next Wednesday.
In prime-time, Fox's American Idol easily carried the 7 p.m. hour among 18-to-49-year-olds, the key advertiser audience for entertainment programming. But Idol's 282,530 homes barely nipped CBS' competing NCIS (263,045 homes), the fave rave series with viewers 55 years of age and older.
ABC's Dancing with the Stars results show, with Marissa Jaret Winokur voted off, controlled the 8 p.m. total homes ratings with 258,174. But it edged Fox's competing Hell's Kitchen by just one-tenth of a rating point in the 18-to-49 demo.
Fox4's 9 p.m. local news then won its time slot with 18-to-49-year-olds while nipping ABC's just canceled Women's Murder Club in total homes.
Pegasus News content partner - UncleBarky.com
Check out Uncle Barky's blog for his thoughts on the fall lineup on CBS.
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