Thursday, May 15, 2008

Fox4 continues 9 p.m. newscast dominance

Local Nielsen ratings snapshot (Wed., May 14)

By Ed Bark of UncleBarky.com

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Fox4's potent local 9 p.m. newscast continues to rake in ratings and revenues, particularly on nights when stormy weather and an American Idol lead-in give it extra boosts.

Racking up 238,689 D-FW homes Wednesday, the 9 p.m. edition won its timeslot and had a bit of a bigger haul than WFAA8's dominant 10 p.m. newscast (233,818 homes). Fox 4 also ran first at 9 p.m. in the two key advertiser demographics, 25-to-54-year-olds and 18-to-49-year-olds.

Fox's American Idol, which evicted Syesha Mercado, led all comers with 309,321 total homes and also dominated the night's audience demographics.

On Versus, the Dallas Stars' do or die Stanley Cup playoff win against Detroit averaged 60,890 homes, but peaked at a nice-sized 126,651 homes between 9:15 and 9:30 p.m. That was good enough to outpoint ABC's competing Boston Legal during those 15 minutes.

In the local news derby, WFAA8 won at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 ran second across the board, and looks to be in very good shape to get the May sweeps silver over NBC5 in total homes.

A split decision at 6 a.m. had Fox4 finishing first in total homes while WFAA8 prevailed with 25-to-54-year-olds. A strong finishing kick would be enough to give WFAA8 wins in both measurements, but the race is still on with five weekdays remaining.

WFAA8's newscasts again ran the table at 5 and 6 p.m.

Pegasus News content partner - UncleBarky.com

Check out Uncle Barky's blog to see him discuss Jane McGarry's bush and his own circumsion (seriously).

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