Dallas-based Match.com expands to Australia and Latin America

by PegNews wire

DALLAS — Match.com today announced two new distribution partnerships, the first with ninemsn, Australia's leading online media company and the second with Terra, Latin America's largest internet portal. Both partnerships will significantly expand Match.com's international presence and solidify its position as the global leader in online dating.

In Australia, Match.com was chosen by ninemsn, a joint venture between Microsoft Corp and PBL media, to become the exclusive integrated dating provider on ninemsn. Under the agreement, Match.com will reach an audience of more than eight million people a month in Australia and expects to significantly increase its market share in the country.

The new service, "ninemsn dating provided by Match.com" is fully integrated within the ninemsn network, including Windows Live Messenger, Windows Live Messenger Today and Windows Live Spaces.

"We are thrilled to partner with ninemsn. The decision to select Match.com as their exclusive online dating partner further validates the strength of our product and fortifies our global partnership with MSN," said Thomas Enraght-Moony, CEO of Match.com.

In Latin America, Match.com is partnering with Terra, the region's largest internet portal. With this partnership, Match.com will be the exclusive online dating provider for Terra's sites in 18 countries across Latin America, including Mexico, Brazil, Argentina, Chile, Columbia, Venezuela and Peru. This new agreement extends the Company's existing relationship with Terra, under which Match.com is the exclusive online dating provider for Terra in the United States. In total, Match.com will now have access to Terra's 56 million unique site visits a month across all of the Americas.

"The opportunity to be affiliated with a company like Terra is incredibly exciting and we're so pleased to be partnering with them. The partnership is truly a testament to the strengths of our product, our international team and the ability to apply our expertise to optimize the service at a very local level," continued Enraght-Moony.

Source: Match.com