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Wednesday, May 21, 2008 , Updated

DFW Cadillac sales veteran joins Crest Auto Group

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— In today’s competitive auto industry, personal relationships and customer loyalty are an increasingly important aspect of the business. No stranger to personalized customer experiences, Crest Auto Group in Plano is proud to announce the addition of Mike Cotroneo to their Pre-Owned Cadillac sales team. Mr. Cotroneo has been in the Cadillac business in DFW since 1984, having personally sold more than 5,000 Cadillacs to a growing group of loyal customers.

A resident of Plano, Mike Cotroneo attended Trinity Christian Academy, where a childhood friend and son of a local car dealer first introduced him to the industry. Working his way up from porter to sales manager, Mr. Cotroneo has experience in every aspect of the sales process, which allows his customers the benefit of his expansive knowledge of the Cadillac brand. “I listen. That’s really it,” he says. “I love interacting with customers and listening to their stories. They tell me about their families; I tell them about mine… about my son Garrett, who received a personal tryout invitation from the Stars’ AAA team… about my wife Tonia and celebrating our recent 10-year anniversary. If you take an interest in your customers, you learn everything you need to know to help them find the right vehicle for them and their needs. Best of all, your customers become your friends.”

The arrival of Mike Cotroneo at Crest Auto Group coincides with Crest’s recent decision to expand their Pre-Owned Cadillac inventory to include all makes and models. Now, Crest customers will be able to shop from hundreds of luxury pre-owned vehicles, including GM Certified pre-owned, without leaving the Crest Pre-Owned Cadillac lot. For more information about Mike Cotroneo or Crest Pre-Owned Cadillac inventory, contact him directly at 972-673-1102 or mcotroneo@crestcars.com.

Crest Auto Group is located at 2701 North Central Expressway, between Park Boulevard and Parker Road, in Plano, Texas. For more information about Crest Auto Group, call 972-578-7511, or visit www.CrestCars.com.

Source: Crest Auto Group



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