Tuesday, November 4, 2008
Fort Worth-based Oroweat cuts out high fructose corn syrup from its breads
FORT WORTH — Fort Worth-based Oroweat, manufacturer and distributor of premium bread, buns and rolls, has removed all high fructose corn syrup (HFCS) from its entire line of products. Oroweat strives to lead the bread industry in providing nutritious and health-focused products to its consumers. Attention over HFCS has prompted many health-conscious consumers to eliminate HFCS from their diet entirely. While many Oroweat varieties were already HFCS free, comments by consumers led the brand to make the decision to eliminate HFCS completely.
"We continuously monitor studies regarding HFCS and its health implications," said Oroweat Marketing Director Dan Larson. "Even though there are differing opinions among the experts, more and more of our consumers have told us they do not favor high fructose corn syrup. It was a significant project, and we're now pleased to provide our products without HFCS."
HFCS, a manufactured sweetener derived from corn starch, gained popularity in the 1980's due to its lower cost. While there are already several Oroweat products already without HFCS, this change goes one step further by eliminating HFCS all together, thus becoming the first major baked goods brand to take such an action.
"This change will not affect the taste or texture of our products," Larson added. "The only change consumers will notice is the labeling on the bag and the satisfaction of knowing our products do not contain HFCS. This is one more way we continue to provide healthy products that meet consumers' changing needs."
Source: Oroweat
Email
|
Print
|
18 Comments
|
Contribute
|
-
»Dallas' Mockingbird Station plans Victorian-themed party to tie-in with new movie The Young Victoria
-
»Movie review: The Strip
-
»Red Mango to celebrate grand opening of five Dallas-area locations on December 12
-
»When Black Friday comes, where should you stand down by the door?
-
»Thanksgiving at the last minute in Dallas
|
an event
|
a restaurant
|
|
a garage sale
|
a drink special
|
|
a movie showtime
|
local music
|
a job
|
a house
|
|
a deal
|
a pet
|
Collin Gouldin, says:
cue in "cornrefiner"...
i love seeing all these companies taking one step forward. even if it is just a trendy thing.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
Scott, says:
The "trendiness" of HFCS-bashing is probably less of a factor than the rising cost of HFCS.
Anonymous
1 year, 1 month agoLink to this comment | Suggest removal
Donna Chen, says:
Does that mean we'll start finding some other obiquitous curiously named substance in our foods soon? I hate to consider the possibilities.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
Mike Orren, says:
Orowheat is based in FW?? Who knew?! I was raised on their English muffins.
Staff
1 year, 1 month agoLink to this comment | Suggest removal
Collin Gouldin, says:
hopefully just cane juice, evaporated cane juice, or plain honey.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
Teresa Gubbins, says:
Oroweat originated in Calif but was <a href="http://www.allbusiness.com/retail-trade/food-beverage-stores-specialty-food/114507-1.html">acquired</a> by FW-based Bimbo in 2002
Staff
1 year, 1 month agoLink to this comment | Suggest removal
docS, says:
I think this is great, and hopefully it's a sign of change to come
I've seen a ton of new companies emerging with non HFCS products (like drinkvivi.com and jones soda and whatnot - and now an entire company is getting rid of it, great!)
We need to keep getting the word out... the surge in HFCS media coverage has been a huge help
Anonymous
1 year, 1 month agoLink to this comment | Suggest removal
Brad LaRock, says:
A.F.T.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
James Scott, says:
Bimbo <-- Best company name ever?
Verified
1 year, 1 month agoLink to this comment | Suggest removal
cornrefiner, says:
High fructose corn syrup may have a complicated-sounding name, but it's actually a simple sweetener, made from corn, that is nutritionally the same as sugar.
High fructose corn syrup is not sweeter than sugar; and high fructose corn syrup, sugar and honey all contain the same number of calories (four calories per gram).
Like table sugar and honey, high fructose corn syrup contains no artificial or synthetic ingredients or color additives.
The American Medical Association in June 2008 helped put to rest misunderstandings about this sweetener and obesity, stating that “high fructose corn syrup does not appear to contribute to obesity more than other caloric sweeteners.”
Consumers can see the latest research and learn more about high fructose corn syrup at www.HFCSfacts.com and www.SweetSurprise.com.
Audrae Erickson President Corn Refiners Association
Anonymous
1 year, 1 month agoLink to this comment | Suggest removal
geopunk, says:
I dont think anyone disputes what you say above Audrae. The problem with HFCS is that the molecules of fructose and glucose are separate unlike in sucrose where they are one molecule,a disaccharide.......as you may know, this makes HFCS look very different to our bodies. Or to say it another way, it aint sugar.
Anonymous
1 year, 1 month agoLink to this comment | Suggest removal
Collin Gouldin, says:
Hey, Audrae finally made the party... and saying the EXACT same thing she did last time.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
Travis Bush, says:
You know..if everyone would drink beer instead of eating food, this wouldn't be a problem..
Verified
1 year, 1 month agoLink to this comment | Suggest removal
Pavel Lishin, says:
I like the way you think, Travis.
How much nutritional value is there in vodka tonics? Because I'm trying to do my part.
Verified
1 year, 1 month agoLink to this comment | Suggest removal
David Gouldin, says:
You do realize <a href="http://www.canadadry.com/textOnly/tonicwater.aspx">tonic water</a> has HFCS don't you?
Staff
1 year, 1 month agoLink to this comment | Suggest removal
David Gouldin, says:
It's also worth mentioning that many of these companies (including Jones) moving to sugar are actually using <a href="http://en.wikipedia.org/wiki/Inverted_sugar_syrup">inverted cane sugar</a>, which like geopunk mentioned about HFCS, has been separated into its component glucose and fructose.
Staff
1 year, 1 month agoLink to this comment | Suggest removal
Scott, says:
My sweetener of choice, like HFCS and inverted sugar, also has free glucose and fructose molecules.
Like inverted sugar, it starts out as sucrose before processing. However, rather than splitting the sucrose molecules with a pure and harmless acid in a sterile environment, the breakdown of sucrose is accomplished in a cramped, outdoor facility where unpaid workers eat the sucrose, regurgitate it, eat it again, regurgitate it again,...repeating that process until their stomach enzymes produce the desired separation into fructose and glucose.
Anonymous
1 year, 1 month agoLink to this comment | Suggest removal
Pavel Lishin, says:
And like most unpaid non-native workers, they have awesome folk dances!
Verified
1 year, 1 month agoLink to this comment | Suggest removal