Wednesday, October 1, 2008
New product Wednesday, at Dallas-area stores: Jones Soda Limited-Edition Halloween flavors
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Jones Soda, the culty Seattle soda company probably best known for the gross-out "turkey and gravy" flavored soda it released on Thanksgiving 2003, has been releasing Limited-Edition Halloween flavored sodas since 2005. Some of the flavors are staples; they bring back the candy corn soda every year. But they've also added and subtracted flavors. Last year, the lineup included strawberry, grape, "monster mojito", and licorice.
This year, candy corn returns, as does monster mojito and lemon (AKA "lemon drop dead"). But 2008 has several flavors not previously seen, including "dread apple", "blood orange", "buried pomegranate", and "spoookiwi". Most are reminiscent of (if not identical to) regular non-seasonal flavors Jones already makes (such as green apple, blueberry pomegranate, and kiwi).
Still, some people collect these things and the packaging/design is cool, with ghoulish characters such as Dracula, The Mummy, Wolfman, and Frankenstein. The 8-ounce format is a plus, not only for those who don't drink a lot of soda but also because with some of these flavors, you may be in it just to sample and not for full-scale consumption.
That said, Jones took the step in 2007 of cutting out HFCS and began using cane sugar -- a big deal for soda purists. (Most of these are about 130 calories per can with 32g sugar.) The sugar gives the sodas extra body and an almost syrupy mouthfeel that's appealing, assuming you like sweet. The perky tang of the blood orange and pomegranate flavors offsets the sweetness, making those two flavors come off as the most "adult" of the lot.
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Comments
Donna Chen Verified
These look great. I love the baby can sized sodas, it helps with portion control. Plus the packaging is perfect if you're throwing a Halloween party.
9 months ago ( Link to this comment | Suggest removal )
Alex Bentley Staff
You left an extra "o" out of Spooookiwi, Teresa -- I expect better of you. That said, are those names the best Jones could do? What does "Dread Apple" even mean, other than to give it a vaguely menacing name? It's not like it's a play on "green apple" -- how about "Gangrene Apple?" Same with "Buried Pomegranate" -- just lame.
9 months ago ( Link to this comment | Suggest removal )
Teresa Gubbins Staff
donna chen, i love the small cans too. i always get the baby Big Reds. i never really want a 12-ounce soda anyway
alex, i'm excruciatingly embarrassed about that o but meanwhile Jones seems to love "dread". last year they had Dread Licorice which somewhat made sense since they were going for "red". so maybe this is "Dread Apple" to mean "red apple" to emphasize that the flavor is not as sour as green (or per your clever suggestion gangrene) apple?
9 months ago ( Link to this comment | Suggest removal )
Billusa99 Anonymous
I tink it be more along de lines of don' fear da reaper, or da apple, or da licorice. 'Cause, like, dey be all so scary, irie.
...Deadlock Rasta
9 months ago ( Link to this comment | Suggest removal )
Billusa99 Anonymous
DREADLOCK... dooooh!
9 months ago ( Link to this comment | Suggest removal )
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