Dallas-based Vice Squad Agency signs Live Nation

by PegNews wire

David Marett, vice president of The Vice Squad agency has announced the firm is now Live Nation's agency of record for Texas. This includes print, promotional support collateral and new media creative for all events and shows at House of Blues Dallas & Houston, select shows at American Airlines Center, Superpages.com Center, the Majestic Theatre, among other locations.

"Our first client of record makes us happier than our first lap dance." said Mr. Marett. "We are confident that our collaboration will produce outstanding results and give them our unique perspective on promotions and marketing."

Live Nation’s core business is buying and producing artist rights and monetizing those rights via their global distribution pipe. Live Nation's mission is to maximize the live concert experience for artists, fans and sponsors. Live Nation is the largest producer of live music concerts in the world, annually producing over 16,000 concerts for 1,500 artists in 57 countries. The company sells over 45 million concert tickets a year and expects to drive over 60 million unique visitors to livenation.com in 2008. Live Nation is transforming the concert business by expanding its concert platform into direct concert ticketing and building the industry's only artist-to-fan vertically integrated concert platform. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV."

Source: Vice Squad Agency