Dallas-based Alliance Data’s Epsilon renews contract with National Multiple Sclerosis Society

by PegNews wire

The dollar terms of the contract were not disclosed.

DALLAS — Alliance Data Systems Corporation, the Dallas-based provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon business has signed a five-year renewal agreement with the National Multiple Sclerosis Society to continue providing an integrated database solution for the Society's home office and 54 chapter offices nationwide.

Founded in 1946, the National Multiple Sclerosis Society addresses the challenges of each person affected by MS by funding cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services to help people with MS and their families move their lives forward.

Under terms of the agreement, Epsilon a leading provider of multi-channel, data-driven marketing technologies and services will continue providing database management and services geared toward increasing retention and loyalty with the Society's 15+ million supporters. Specifically, Epsilon captures and houses millions of supporter records obtained dynamically via the Society's website and other sources (e.g., donor and volunteer profiles, event registrations including walks and fundraisers, tributes and memorials, and MS literature requests, among others). Information about the Society's supporters is continually appended and maintained on Epsilon's proprietary database platform, which also tracks direct mail campaign responses and helps facilitate the Society's ongoing initiatives, including MS research, support, advocacy, education, and volunteer management.

"We have worked with Epsilon since 1985 to more effectively and efficiently reach our key constituencies," said Julie Butcher, executive vice president, Information Technology for the National Multiple Sclerosis Society. "The solution that Epsilon manages gives us a very clear view of our supporters, allowing us to effectively measure and track relationships that are absolutely critical to our current and future operations. As we grow, so does our relationship with Epsilon."

"We have had a successful partnership with the National MS Society for many years and are excited about this contract renewal," said Michael Iaccarino, president of Epsilon. "With a number of Society initiatives taking place simultaneously across their numerous chapter locations, the Society needs a partner that can provide superior technology and resources to help them effectively manage supporter activities. Epsilon will continue to provide the tools, technology and one-on-one support to help them achieve their goals."

Source: Alliance Data