Thursday, September 4, 2008
New Dallas ad agency focusing on “vices”
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Photo not provided by Vice Squad Agency
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After fifteen years experience working at large agencies that apologetically work on gaming, liquor, tobacco & other industries labeled “undesirable”, vice presidents Mark Roberts and David Marett finally got a belly-full of the hypocrisy. These sorts of companies never appear on client lists, but they sure do cash the checks. This scenario led these seasoned sales and advertising veterans to believe there is a niche for an agency that would exclusively service legitimate companies providing products and services targeted towards adults. The Vice Squad Agency is now here as sin’s agency of record.
To put it plainly, Vice Squad is a new promotions and marketing firm in Dallas that specializes in vice.
Gambling, Alcohol and the Adult Industry comprise an enormous portion of our economy, yet there is not a single advertising agency catering to their needs - until now. We believe there are vast opportunities to both create solid creative work and help businesses in these sectors reach their full potential. Furthermore, many companies in “vice”-related industries haven’t had the benefit of professional marketing services and stand to see dramatic increases in sales and profits by utilizing marketing tactics utilized by mainstream companies.
Here are some facts:
* Gambling expenditures in the United States remain the highest in the world, with leisure dollars fueling a $60-billion industry.
* U.S. revenue to spirits makers to reach $19 billion in 2008.
* 7.4 billion gallons of beer were consumed in the U.S. in 2005.
* Adult Novelties brings $1.5 billion each year in the U.S.
* Tattooing in the U.S. is an estimated $2.3 billion industry.
* Adult films are estimated to be generating $750 million to $1 billion per year in online revenue.
Source: The Vice Squad Agency
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Comments
Pavel Lishin Verified
You know, if someone asked me whether people spent more money on dildos or tattoos, I'd have said dildos.
Learn something new every day!
10 months ago ( Link to this comment | Suggest removal )
DC Anonymous
I think in Texas the proper term is "cake toppers."
10 months ago ( Link to this comment | Suggest removal )
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