Fort Worth-based American Airlines gets nod for being Hispanic-friendly place to work

by PegNews wire

American was the highest ranked airline on a "Top 60" list of places that promote diversity and exhibit dedication to the Hispanic community.

American Airlines is one of the Top 60 Companies for Hispanics, according to Hispanic Business magazine, for its diversity initiatives and its dedication to the Hispanic community.

American Airlines was ranked 32nd by Hispanic Business, which uses several variables that measure U.S. companies' commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. American was the highest ranked airline and among just two airlines in the Top 60 Diversity Elite Directory.

"At American Airlines our strong dedication to diversity is far more than a commitment statement; it's woven into the fabric of the business and our every day practices," said Denise Lynn, American's Vice President - Diversity and Leadership Strategies. "American's progressive policies and programs continue to lead the airline industry, frequently setting the standard for other companies, and have earned American top distinctions and awards from the Hispanic community."

American was recognized for programs such as the Supplier Diversity Program, which assures the inclusion of minority, women and LGBT-owned companies in procurement and construction opportunities, and the Diversity Leadership Strategy, which focuses on establishing best practices in employment and advancement, inclusive work practices, diverse segment marketing, and diversity education.

The Hispanic Latino Employee Resource Group, founded in March 1997, is another example of American's commitment to the U.S. Hispanic market. Its mission is to promote an environment that facilitates the hiring, professional development, and promotional opportunities of Hispanic employees, while enhancing American's global competitiveness and its image.

American Airlines has a long history of involvement with and support for the Hispanic community across the U.S. and also partners with Hispanic community organizations at both the local and national level. Since 1941, when service was launched to Mexico, American has focused on the U.S. Hispanic market -- a market that has been a driving and thriving opportunity for the company. When the airline industry dramatically cut back its spending because of the economic downturn post-2001, American Airlines maintained its support of Hispanic nonprofit causes and outreach.

For more information about Hispanic Business magazine's Top 60 Companies for Hispanics, or for a complete list of honorees, visit its Web site.

Source: American Airlines, Inc.