Energy drink from Plano-based Dr Pepper forms partnership with Dallas Cowboy Terrell Owens

by PegNews wire

They gave him a fancy title: Chief Mayhem Officer.

PLANO — Venom Energy's C-suite energy drink has formed a partnership with Dallas Cowboys wide receiver Terrell Owens, naming him to the newly created post of Chief Mayhem Officer. Terrell will participate in Venom Energy promotion and marketing campaigns including attendance at sponsored events and on in-store merchandising materials.

"With my schedule, I need an energy drink that keeps me going all day," said Terrell Owens. "Venom Energy gets me pumped and energized and always enables me to perform at my best."

As his first order of business, Terrell will call on Venom Energy's parent company Dr Pepper Snapple Group to support his charitable foundation, Catch a Dream, which provides food, clothing, shelter, and proper resources to 81 underprivileged families. Through March 2009, Dr Pepper Snapple Group will donate money to Catch a Dream for every bottle of Venom sold.

Source: Venom Energy

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