Dallas-based Alliance Data signs multi-year contract extension with PacSun

by PegNews wire

DALLAS — Alliance Data Systems Corporation, the Dallas-based provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a multi-year contract renewal with Pacific Sunwear of California, Inc. to continue providing private label credit card services for PacSun.

Headquartered in Anaheim, Calif., PacSun is a leading lifestyle specialty retailer, selling casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. PacSun currently operates 932 PacSun stores in 50 states and Puerto Rico. A client of Alliance Data's since 2000, Pacific Sunwear of California, Inc. recorded fiscal 2008 sales of $1.25 billion.

Under terms of the renewal agreement, Alliance Data will continue providing private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services to PacSun.

"We are very pleased with Alliance Data's services and look forward to continuing our partnership in the years to come," said Mike Henry, chief financial officer, Pacific Sunwear of California, Inc.

"PacSun is a lifestyle brand that has built a loyal customer base with tremendous affinity for the brand," said Ivan Szeftel, president of Retail Services for Alliance Data. "We're excited to continue our partnership with PacSun to complement their brand, while providing credit marketing tools that drive customer loyalty. At the same time, we look forward to exploring additional opportunities to evolve the marketing strategy for PacSun's card program."

Source: Alliance Data