Friday, August 21, 2009
Fort Worth-based American Airlines announces marketing relationship with New England Patriots
Fort Worth-based American Airlines has entered a three-year integrated marketing partnership with the New England Patriots of the National Football League and the New England Revolution of Major League Soccer.
The agreement establishes American as the official airline and the official sponsor of both teams and of Gillette Stadium. Terms of the contract were not disclosed.
American will activate this sponsorship opportunity through the teams' media properties, including TV and radio programming, out-of-home advertising, and in-stadium signage along with their online assets, which include Patriots.com and RevolutionSoccer.net. The airline also will conduct day-of-game promotions and work with the teams on community outreach.
The airline will promote a wide range of its products and services, including its website AA.com, its AAdvantage frequent flyer program, its Admirals Club lounges, and its network of more than 250 destinations in over 40 countries including American Eagle Airlines.
With the Patriots celebrating their 50th Anniversary in 2009, the team will use American Airlines to fly most of the players who comprise the Patriots' 50th Anniversary Team for a ceremony in their honor at the Patriots' regular season opener against the Buffalo Bills at Gillette Stadium on September 14.
American will also use its relationship with the Revolution to augment its Major League Soccer partnership, a successful affiliation that has yielded strong results in the U.S. Hispanic market, as well as the national soccer community.
Source: American Airlines
PowerOn says:
Geez, I don't know. I feel about it. But it's nice to support as know it's American and Patriots. yada yada. shurg
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