Dallas-based Pizza Patron introduces smaller pizza

by PegNews wire

Pizza Patron rolled out a new 12-ounce "AMIGO PIZZA" in all of its restaurants nationwide. For the first time in the company's 22-year history, they are offering a 12-inch medium pizza as an alternative to their signature 15-inch X-Large pie.

The AMIGO PIZZA was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each. The new product compliments the company's existing everyday pricing structure and underscores its straightforward approach to transacting with guests.

"For 23 years we have been known for having one size pizza and great value," said Antonio Swad, founder of Pizza Patron Inc. "Now we have two sizes, and the value is even more incredible."

Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade. It also plans to expand development of its Quick Service Pizza (QSP) model which brings the convenience of fast-food to the pizza segment. Each QSP location features three distinct points of service for customers -- a drive-thru order menu with pick-up window, a walk-up order window, and a colorful lobby strategically developed with a warm, food-centric retail environment.

Source: Pizza Patron

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Jason Rice, says:

::"Un Amigo para Todos"

I'm not used to needing a translator form my menu at the <$10 level, but it's getting that way at Wendy's, too --- so there you are.

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9 months, 4 weeks ago
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Rawlins Gilliland, says:

Pizza Patron was created specifically by and for the Latino community. It was not only shrewd capitalism targeted to (at that point) an underserved demographic, it was aimed at serving an area of the city that (then) no other pizza majors were serving. Meaning Southeast Dallas, where I live. Prior to Pizza Patron, which is headquatered about three blocks from my home, there was NO home delivery offered by any national chain pizza yadayadas. Patron set the bar with affordable product delivered locally. The others swiftly followed.

*And by the way, this was claimed in the 90s that it was about 'crime' in southeast Dallas and Pleasant Grove. That was never the whole truth, really. But had it been, it's worth mentioning that in 2008 Southeast Dallas and its largest and central neighborhood Pleasant Grove (which is now largely Hispanic) included...was the second lowest (second only to the small area downtown) crime area (you heard me correctly) in the entire city of Dallas. *

Per their ongoing emphasis on targeting their customer base in Spanish, no biggie here. Knowing and using routine Spanish in Texas is about as new as San Antonio, where my mother was born. (A town that was originally a Mexican capital).

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9 months, 4 weeks ago
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Jason Rice, says:

RG - True. Bank of America started as Bank of Italy. And not long ago, German street signs were still common in your lovely San Antonio. To act like an immigrant language is inevitable or native ones are not intransient, just follow the money.

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9 months, 4 weeks ago
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Matt Anderson, says:

Wow, Rawlins -- where is your crime data coming from? It sure doesn't look that way on the City of Dallas <a href="http://maps.dallascityhall.com/index.asp?ExtentLeft=2511592.90454531&ExtentRight=2546359.61283618&ExtentTop=6985412.41078791&ExtentBottom=6946889.74232158&idCmd=&x1=221&x2=&y1=264&y2=&tool=pointclick&click.x=221&click.y=264&Requests=on&selectpt.x=&selectpt.y=&selectpt.stat=&mo=CrimesOnMap&Beat=on&CRIME=CRIME08&AllCrimes=on&Cmd=ZoomIn&msize=small&frommonth=&fromday=&fromhour=&frommeridiem=AM&tomonth=&today=&tohour=&tomeridiem=AM&zoom_beat=&zoom_ra=&ThematicMapBeat=&ThematicMapRa=">crime maps</a>, nor on other sites like <a href="http://www.neighborhoodscout.com/tx/dallas/bruton-rd/#goto-tab-crime">neighborhood scout</a>.

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9 months, 4 weeks ago
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Rawlins Gilliland, says:

Mike, The year-end Dallas Police Division 2008 crime stats came straight from the mouth of the Southeast Division Chief, Patricia Paulhill, in her visits to the Piedmont/ Scyene Homeowner's Ass. monthly meetings.

*Southeast Dallas, as you know, is between the forest (east of South Dallas...Think Jim Miller Road) and east to Prairie Creek/ St. Augustine (Balch Srings-Mesquite border), and north to I-30 and south to I-20. THAT is by definition Southeast Dallas....8 neighborhoods that comprise it, including Pleasant Grove, it's central and largest neighborhood, mistakenly used as Southeast Dallas' generic term.*

When I was at the crime meeting wrap-up couple weeks ago, the ironies abounded. The stats for my old neighborhoods, including childhood off Henderson Ave., as well as Uptown, ...and no few parts af 'North Dallas'....were among the highest. I have no idea time-wise re: links you provided.

I would suggest that a (veteran) Police Chief (and her visiting team), when speaking to a man (that would be me) publically, who she knows is there in part as a media link, is less than likely to babble randomly embellished 2008 crime stats. Chief Paulhill and I weren't sharing drinks in Guam. It was the year-end recap crime stat report card for the largest division in Dallas. And it was 'pinch me' eye-opening reality-check for my friends busting their rears to afford 'safe' areas of town.

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9 months, 4 weeks ago
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alexander troup, says:

Bank of America came out of the Itilian section of San francisco in the 1920's..While the melting pot of Amercian food and people, That is a decades old recipe of change and disfunctional romances, while smaller pizza's and bigger barittos and fatter egg rolls,and monster hamburgers... HOLY COW...BATMAN, someone is messing with the look....A/T, Fishing for burgers and pizza...