Content from our friends over at West and Clear
Thursday, February 5, 2009 , Updated
Fort Worth Star-Telegram to charge for online content?
In today’s earnings call, McClatchy CEO Gary Pruitt indicates that paid content could be on the table. Sez PaidContent.com:
Like NYT Editor Bill Keller mused this week, McClatchy execs are considering whether some paid content actually pays off. “Our costs of delivery online is lower, so the distinction between ‘print is pay and online is free’ is wrong. We’ll experiment with paid content online. But most experiments show that you lose more online revenue than you gain per subscriber. And as much as people think newspapers are going out of style, they’re still read by most adults. And it’s worth noting that our cash flow margin was over 20 percent last year.”
On the positive side, online real estate ads managed to grow 15.3 percent in Q4 and autos were up 8.3 percent in December. Also, McClatchy will suspend executives bonuses as part of a wider $300 million savings initiative.
Pegasus News content partner - West and Clear
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James Scott, says:
So when do newspapers stop living with the false sense of security that they're read by "most adults"? They must be going to the same business schools as the Yellow Pages guy
Verified
9 months, 4 weeks agoLink to this comment | Suggest removal
Jason Rice, says:
James, when "most adults" finally retire and start subscribing exclusively to the Wall Street Journal and nothing else.
Verified
9 months, 4 weeks agoLink to this comment | Suggest removal
dadavark, says:
I can't speak for "most adults" but I still read a daily newspaper (note: this is a physical product where ink stains the newsprint which I hold in my hands while drinking my morning coffee) 7x week. This is in addition to reading many online new sources and blogs. Oh, I also still subscribe to several magazines (ink stains on glossy paper stock) but those are generally reserved for potty breaks. It's much more fulfilling than balancing a laptop on my knees. Not much chance I'd pay for online content.
Anonymous
9 months, 3 weeks agoLink to this comment | Suggest removal