Thursday, February 12, 2009
Dallas-based Wingstop breaks own Super Bowl record by selling four million wings
Almost half of chain's stores break weekly sales record.
DALLAS Wingstop announced today that it sold just over 4 million wings on Super Bowl Sunday, exceeding its projection by a half million. The weekly sales reports also showed that almost half of the restaurants systemwide (193 of 400 locations) broke their all-time weekly sales record, the week ending with Super Bowl Sunday.
"We're really happy to see the final numbers for that week," said Jim Flynn, Wingstop CEO. "It was great to beat our own projection by 14 percent and see so many of our franchisees beat their own weekly sales record."
Flynn also said the business was more manageable this year because of pre-orders and the company's online ordering system.
"We always encourage our sports fans to call their playoff party orders in early. Actually, it is a good thing to do for any special event to avoid a wait. Just tell us when you want to pick up," said Flynn.