Dallas-based Alliance Data signs agreement with specialty retailer Haband

by PegNews wire

DALLAS — Alliance Data Systems Corporation, the Dallas-based provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a long-term contract to provide private label credit card services to Haband, one of the oldest and largest privately held multi-channel retailers in the United States.

With more than 5 million customers, Haband offers men's and women's apparel and home goods via catalog and online, and targets consumers 50 years and older, the fastest-growing and most affluent purchasing demographic. Founded in 1925 and based in Oakland, N.J., Haband is a division of Orchard Brands, a company with more than $1.1 billion in annual revenues.

Under the terms of the agreement, Alliance Data will provide Haband with a comprehensive set of private label credit card services, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

Alliance Data will partner with Haband to develop a loyalty rewards component tied to the private label credit card program to incent and reward cardholders, and better engage customers with the Haband brand.

"Haband places a great deal of emphasis on delivering a positive shopping experience for our customers, and this new private label credit card program will further enhance that experience," said Anthony Del Gaudio, chief financial officer, Haband. "Alliance Data's retail industry experience, and their breadth of multi-channel credit and marketing capabilities make them the ideal partner for launching this program, extending our brand and ultimately helping drive sales for Haband."

"We're looking forward to this new partnership with Haband," said Ivan Szeftel, president of Retail Services for Alliance Data. "Through our full suite of private label credit card services, we have the ability to engage and incent Haband customers through targeted on-brand communications that build stronger customer relationships and brand loyalty. Our solution will allow Haband to connect with their customers, increasing sales and extending the brand."

Source: Alliance Data