Carrollton-based Universal Power Group acquires Monarch Hunting line of products

by PegNews wire

Terms of the deal were not disclosed.

CARROLLTON — Universal Power Group, Inc., the Carrollton-based provider of third-party logistics and supply chain management services and a distributor of batteries and power accessories, today announced that it completed the acquisition of the Monarch Hunting line of products and related assets. The acquisition includes all product lines marketed under the "Monarch," "Monarch Hunting Products" brand names and their derivatives, as well as the related customer base. Financial terms of the transaction were not disclosed.

The high-quality Monarch line of hunting products will extend UPG's existing outdoor product line and customer base. In addition, UPG will leverage its global network of suppliers and extensive experience in supply chain logistics to reduce manufacturing and other supply chain costs for the acquired product lines.

“We are delighted to add the Monarch Hunting line of products to our outdoor lineup while also expanding the distribution of our existing outdoor product line," said Randy Hardin, president and CEO of UPG. "We are integrating the Monarch Hunting products into our hunting and other outdoor accessory product lines, and selling our expanded lines through sporting goods retailers who have relationships with both UPG and Monarch, as well as retailers with whom UPG didn’t previously have a relationship.”

The Monarch Hunting brand is well recognized in the game feeder and hunting market. Founded in the mid-1990s and based in Arlington, Texas, the acquired assets generated revenues of approximately $1.4 million in 2008. Monarch Hunting automatic deer and animal feeders are designed for the seasoned hunter, pro hunter, and outfitter, as well as beginning enthusiasts.

Source: Universal Power Group