Sunday, July 5, 2009
Fort Worth-based American Airlines adds new styles of china, cutlery, and wine glasses
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The effort that began a few months ago to fine-tune the First and Business Class dining experience on American Airlines recently reached completion with the addition of new styles of china, cutlery and wine glasses.
American's new table settings for customers in First and Business Class include:
-- China that features a refined, platinum-rimmed design
-- Cutlery with a distinctive and decorative American Airlines eagle logo on the handles of the forks, spoons and knives
Additionally, a larger stemmed wine glass with a tulip-shaped globe was introduced in First Class on international Boeing 777 and transcontinental Boeing 767-200 flights to enhance the wine-enjoyment experience.
"We are committed to investing in products and services that our loyal customers value," said John Tiliacos, American's managing director - onboard products. "We continually evaluate our onboard product offerings and make necessary adjustments based on feedback from our customers and our flight attendants."
Customers traveling internationally in Economy Class also began seeing enhanced food and beverage offerings in May. Although these complimentary offerings vary by international route, they include a new gourmet snack mix accompaniment during the first beverage service, the addition of cheese and crackers, a fresh green salad and new dessert option to the current entree, a larger mid-flight snack box, and an 8 ounce bottle of water.
"We've been delighted with the overwhelmingly positive response we have received from our customers traveling in the main cabin," Tiliacos said.
Other additions in the premium cabins -- such as cereal and yogurt in the continental breakfast, larger portion sizes, new dessert options and a new mai tai cocktail -- were implemented in April and May.
Source: American Airlines
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Comments
AnnMarie Wilson Verified
"We are committed to investing in products and services that our loyal customers value."
Hmmm low fares, more leg room (Okay ANY leg room in the regular seats), free pillows, beverages, food that doesn't taste like cardboard (if there is any), no extra cost for baggage, a company that actually cares about the customer (besides first class of course)... amazing what those changes would do for loyalty.
I know, I'm dreaming again.
4 months ago ( Link to this comment | Suggest removal )
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