Dallas health company to be title sponsor of Independence Bowl

by PegNews wire

AdvoCare has now entered NCAA history becoming the first direct sales organization to sponsor a bowl game.

AdvoCare, a health and wellness company in Dallas, recently announced it will become the fifth title sponsor of the Independence Bowl, changing the name of the Big 12 and SEC bowl game to the “AdvoCare V100 Independence Bowl.”

In addition to signing on for 2009 with a multi-year option with the Independence Bowl, AdvoCare has now entered NCAA history becoming the first direct sales organization to sponsor a bowl game.

The 2009 AdvoCare V100 Independence Bowl will be held in Shreveport, La., on Monday, December 28, at 4 p.m. on ESPN2.

The sponsorship is a first for the NCAA because although the NCAA has a strict policy about not endorsing products, AdvoCare V100 is an NCAA permissible multi-vitamin that any school can provide to its student athletes.

Source: HCK2 Partners