Plano-based Frito-Lay teams up with Jack Link’s to launch new line of meat snacks

by PegNews wire

PepsiCo's Frito-Lay North America division and Jack Link's today announced they have entered into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.

The MATADOR by Jack Link's lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options for young adults with action-driven lifestyles. Now that sounds tasty.

The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.

Headquartered in Minong, Wis., Jack Link's is the No. 1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust. Check out www.JackLinks.com for more information on the Jack Link's brand.

Source: Frito-Lay

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