Friday, June 12, 2009 , Updated
Plano-based Frito-Lay teams up with Jack Link’s to launch new line of meat snacks
PepsiCo's Frito-Lay North America division and Jack Link's today announced they have entered into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.
The MATADOR by Jack Link's lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options for young adults with action-driven lifestyles. Now that sounds tasty.
The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.
Headquartered in Minong, Wis., Jack Link's is the No. 1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust. Check out www.JackLinks.com for more information on the Jack Link's brand.
Source: Frito-Lay
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Scott, says:
Are there timid meat snack options for middle-aged adults with sedentary lifestyles?
Anonymous
5 months, 2 weeks agoLink to this comment | Suggest removal
John Meyer, says:
Yes, Scott. They are called "Spamsticks."
Staff
5 months, 2 weeks agoLink to this comment | Suggest removal
Chris Kidd, says:
Nothing like more processed hog/cow anus products for the masses...
Verified
5 months, 2 weeks agoLink to this comment | Suggest removal
Jesus Valadez, says:
Why is the pic and part of the Firefox browser?
Verified
5 months, 2 weeks agoLink to this comment | Suggest removal
ch0, says:
My two favorite things! Meat and Snack! w00t!
Anonymous
5 months, 2 weeks agoLink to this comment | Suggest removal