Dallas-based Wingstop signs Troy Aikman up for three more years

by PegNews wire

Wingstop has announced its national spokesman, three-time Super Bowl champion and Hall of Fame quarterback Troy Aikman, has extended his contract with the restaurant chain for three additional years.

Aikman has served as the Wingstop national spokesman since 2003. Since the partnership began, Wingstop has posted 23 consecutive quarters of comp store sales increases and the chain has grown to more than 420 restaurants nationwide.

"We are excited to continue our partnership with Troy," said Andy Howard, Wingstop executive vice president of marketing. "It's rare to find a spokesperson that fits so perfectly with a brand, even after a nine-year relationship, but Troy's enthusiasm for our brand and wings, as well as his stature in the sports industry, make him the ideal spokesman for Wingstop."

"It's great to continue on this venture with Wingstop," said Aikman. "I remember first discovering their wings back when I was playing with the Cowboys, and I'm still as big a fan now as I was then. It's been amazing to watch them grow from a few restaurants in Texas into a national brand, and I'm proud to be part of that."

Last spring Wingstop announced a first time collaboration in which Wingstop will be the Official Wings Of The Dallas Cowboys. To support that partnership, Aikman and Dallas Cowboys owner Jerry Jones recently completed a series of Wingstop television commercials that will begin airing later this summer.

Source: Wingstop