Tuesday, June 16, 2009
Relaxation drink ViB hitting Dallas-Fort Worth market
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Kimball Distributing has been named the sole distributor of ViB (Vacation in a Bottle) for the Dallas-Fort Worth Metroplex.
“We wanted to partner with Kimball because they have a reputation of delivering premium, sports nutrition beverages to the market. They also deliver five-star service to our retail partners,” says ViB co-founder Travis Hollman.
ViB’s Pomegranate Berry flavor is currently available at major convenience and grocery stores including: 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Market Street, as well as RaceTrac stores beginning mid-June. In addition, ViB will kick summer into high-gear with the launch of a tropical flavor later this month.
ViB is the star of the relaxation drink market. And it has true star power behind it. Dallas Cowboys Tight End Jason Witten, Dallas Maverick’s President Donnie Nelson, and Dallas Stars Forward Mike Modano are just a few of the A-list investors behind the revolutionary new beverage.
“We have high hopes of watching ViB lead the relaxation beverage category,” said John Cook, General Manager for Kimball Distributing Inc. “It is the next big thing to hit the area.”
ViB’s formula features the amino acids L-Theanine and L-Threonine as well as B vitamins, which create the relaxing effect. ViB fans also love the product for its lightly carbonated, lightly sweet taste. ViB also has no caffeine– a huge benefit for people who are pulling back from energy drinks.
“It’s a lifestyle beverage that gives consumers a choice they never had until now, and it’s also a game-changer for the entire beverage industry,” Hollman says.
Source: ViB
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Comments
Pavel Lishin Verified
Yes, consumers have never had a choice of delicious non-caffeinated drinks before.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
Jason Rice Verified
But Pavel, with all the threats to the food supply chain, wouldn't you rather trust the experts at the SMU business school responsible for such epic social benefactors as Fitness Factory, Native Tan, Exposure Indoor, Shatter Sports, BigHeadz Entertainment and the Marshmallow Fun Company
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
jtmbls Anonymous
They should, at the very least, mix-up a valium in there. I mean, who goes on vacation without their valium?
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
AnnMarie Wilson Verified
:::Rubbing temples:::
I you want to relax - unplug.
Too much caffeine? Cut back. Drink filtered water (thank you for my PUR pitcher)
Practice meditation. Tai Chi. Read a book. Spend time with your family and/or friends.
If you want to give your hard earned money to another corporation to drink a New and Improved - Never Before Done - over-priced can of liquid, be my guest.
You could always just send the money to me instead, I promise to make very good use of it.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
Jason Rice Verified
::You could always just send the money to me instead
A proven relaxant.
7 out of 10 people that have donated in excess of $100 to AnnMarie report a sense of accomplishment, well-being and calm.
Trust me. I've portrayed a medical professional on stage before.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
Scott Doyle Verified
7 out of 10 people that have donated in excess of $100 to AnnMarie report a sense of accomplishment, well-being and calm.
I...can't possibly comment in a manner appropriate for this site.
Needless to say, the wheels are turning. I just hope AnnMarie isn't driving.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
Jason Rice Verified
ScoDo is stymied.
My work here is done.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
AnnMarie Wilson Verified
...and they'll also receive a very nice hand-written thank you from me, for their $100+ donation.
Jason - your check hasn't arrived yet.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
Jason Rice Verified
I was the anonymous Paypal yesterday.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
AnnMarie Wilson Verified
Åhhh - I wondered who's that was!
Heading to Pet Smart now for that very $$$ cat litter the fur-kids prefer.
Keep sending those checks everyone... we're low on food too.
4 months, 3 weeks ago ( Link to this comment | Suggest removal )
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