Relaxation drink ViB hitting Dallas-Fort Worth market

by PegNews wire

Kimball Distributing has been named the sole distributor of ViB (Vacation in a Bottle) for the Dallas-Fort Worth Metroplex.

“We wanted to partner with Kimball because they have a reputation of delivering premium, sports nutrition beverages to the market. They also deliver five-star service to our retail partners,” says ViB co-founder Travis Hollman.

ViB’s Pomegranate Berry flavor is currently available at major convenience and grocery stores including: 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Market Street, as well as RaceTrac stores beginning mid-June. In addition, ViB will kick summer into high-gear with the launch of a tropical flavor later this month.

ViB is the star of the relaxation drink market. And it has true star power behind it. Dallas Cowboys Tight End Jason Witten, Dallas Maverick’s President Donnie Nelson, and Dallas Stars Forward Mike Modano are just a few of the A-list investors behind the revolutionary new beverage.

“We have high hopes of watching ViB lead the relaxation beverage category,” said John Cook, General Manager for Kimball Distributing Inc. “It is the next big thing to hit the area.”

ViB’s formula features the amino acids L-Theanine and L-Threonine as well as B vitamins, which create the relaxing effect. ViB fans also love the product for its lightly carbonated, lightly sweet taste. ViB also has no caffeine– a huge benefit for people who are pulling back from energy drinks.

“It’s a lifestyle beverage that gives consumers a choice they never had until now, and it’s also a game-changer for the entire beverage industry,” Hollman says.

Source: ViB

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Pavel Lishin, says:

Yes, consumers have never had a choice of <a href="http://tbn0.google.com/images?q=tbn:Ij6I3iDr07ZYvM:http://www.oceanspray.com.au/images/template/main-cranberry-classic-glass.jpg">delicious</a> <a href="http://tbn2.google.com/images?q=tbn:ytQOjBXt62w72M:http://foodmapper.files.wordpress.com/2008/04/orange-juice.png">non</a>-<a href="http://tbn0.google.com/images?q=tbn:K8AwP1Go4hKpRM:http://www.ayushveda.com/womens-magazine/wp-content/uploads/2009/03/apple-juice.jpg">caffeinated</a> <a href="http://tbn1.google.com/images?q=tbn:74hBUQt-RXLh1M:http://www.foodordersystems.com/demo/images/Gatorade-20-oz-line-up1.jpg">drinks</a> before.

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Jason Rice, says:

But Pavel, with all the threats to the food supply chain, wouldn't you rather trust the experts at the SMU business school responsible for such epic social benefactors as Fitness Factory, Native Tan, Exposure Indoor, Shatter Sports, BigHeadz Entertainment and the Marshmallow Fun Company

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jtmbls, says:

They should, at the very least, mix-up a valium in there. I mean, who goes on vacation without their valium?

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5 months, 3 weeks ago
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AnnMarie Wilson, says:

:::Rubbing temples:::

I you want to relax - unplug.

Too much caffeine? Cut back. Drink filtered water (thank you for my PUR pitcher)

Practice meditation. Tai Chi. Read a book. Spend time with your family and/or friends.

If you want to give your hard earned money to another corporation to drink a <b>New and Improved - Never Before Done</b> - over-priced can of liquid, be my guest.

You could always just send the money to me instead, I promise to make very good use of it.