Dallas Excellence in Marketing Awards announced

Best of Show

• Firehouse (Firehouse)



Most Effective Local Campaign

• Winner: Slingshot, LLC. (Greyhound Bus Line)

• 2nd Place: VLG (e-Rewards)



Most Effective Search Campaign

• Winner: Click Here, Inc. (Protection One)

• 2nd Place: Click Here, Inc. (Centex Homes)



Most Effective Non-Profit Campaign

• Winner: Click Here, Inc. (The Salvation Army)

• 2nd Place: imc2 (Diet Coke)



Most Effective Multicultural Campaign

• Winner: Slingshot, LLC. (Jack Daniel’s)



Most Effective Integrated Marketing Campaign

• Winner: TM Advertising (American Airlines)

• 2nd Place: Click Here, Inc. (Chick-fil-A)



Most Effective Online Marketing Strategy

• Winner: Slingshot, LLC. (Mission Foods)

• 2nd Place: Boxcar Creative (Denny’s Late Night)



Most Effective Online Brand Experience (Web sites, minisites, extranets, etc.)

• Winner: Slingshot, LLC. (Jack Daniel’s)

• 2nd Place: TM Advertising (American Airlines)



Most Effective Customer Acquisition Promotion

• Winner: TM Advertising (American Airlines)



Most Effective Use of Video

• Winner: Firehouse (Firehouse)

• 2nd Place: Marketing Arm (AA.com)



Most Effective Use of Rich Media

• Winner: TM Advertising (Sport Chalet)

• 2nd Place: TM Advertising (Bell Helicopter)



Most Effective Use of Emerging Media (Social Networking, Podcasting, Mobile, RSS, UGC, Viral)

• Winner: Click Here, Inc. (Chick-fil-A)

• 2nd Place: TM Advertising (Texas Tourism)